The computer games maker Electronic Arts has run rampant through the playoffs and won its second championship in as many years in the ‘Worst Company in America’ competition.
Here’s a picture of the playoffs:
The prize, which no-one really wants to win, is handed out by The Consumerist – a subsidiary of Consumer Reports who is one of the leading not-for-profit consumer advocacy organisations.
The ‘Worst Company in America’ competition is decided by a play-off format, where unpopular American companies go head to head in a public vote as to who is the worst.
On its way to the final Electronic Arts defeated juggernauts like Facebook (who had beaten Google in the first round), AT&T (who beat Apple) in the quarter-final, before taking on Ticketmaster (who had eliminated companies like SallieMae and Equifax) for a place in the final.
The final was a repetition of last year’s battle, with Electronic Arts squaring off against Bank of America.
What many had thought would be a closely fought match turned out to be a walkover, as Electronic Arts ran away with nearly 78% of the vote.
Why, you might ask?
Well, The Consumerist has it’s own interpretation of the result:
It basically boils down to the following:
EA have been guilty Microsofting – ie. pushing products out the door before they were ready.
EA have been guilty of Appling – ie. pushing the price of its products into the ‘stupid’ range.
EA have been guilty of Star Warsing – ie. selling sequels to popular games that they knew weren’t nearly as good as their predecessors…but knew that fans would be willing to pay for.
EA have been guilty of governmenting – ie. telling people that there would be plenty of support options for them, but skeleton staffing helplines and producing manuals that make less sense than most religious texts.
EA have been guilty of George Bushing – ie. not being smart enough to just say ‘sorry’ when it should (New Orleans, anyone?) but instead getting all passive-agressive and blaming everybody else for their own mistakes.
Another take on what went so wrong can be found here.