Tag Archives: Fridge

Your ‘smart’ fridge will broadcast adds – which may or may not (ever) exist

Photo: Ryan Steele
Photo: Ryan Steele

Imagine that you’re about to run out of milk. This sucks, because it means a trip to the store. Now imagine that your fridge is ‘smart’ and can see that you’re about to run out. Seeing as it’s ‘smart’ it can order the milk by itself – it would, however, just like to talk to you about what you’re missing out on by not switching to the new IsMilk brand.

Sounds wacky? Well, according to Google, this is the future of tomorrow, and not a hundred years.

“We expect the definition of “mobile” to continue to evolve as more and more “smart” devices gain traction in the market. For example, a few years from now, we and other companies could be serving ads and other content on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities. Our expectation is that users will be using our services and viewing our ads on an increasingly wide diversity of devices in the future, and thus our advertising systems are becoming increasingly device-agnostic,” the company wrote in a recent report.

And that’s fine. I mean, ads everywhere makes sense – especially if you’re Google.

What doesn’t make sense to me is the basic concept of a smart fridge. The definition of ‘smart’ in relation to intelligence is ‘having or showing a quick-witted intelligence.’ The fridge is basically going to be able to count. Lots of milk equals good, some milk is worrisome and no milk is bad. Surely that doesn’t make something smart?

A truly smart fridge would potentially let everything go old, giving its owners food poisoning – just because it was incredibly bored with just counting and then ordering things that were in short supply.

Oh yeah, it will also be capable of broadcasting adds. Adds that according to Google are ‘device-agnostic’.

The definition of ‘agnostic’ is ‘a person who believes that nothing is known or can be known of the existence or nature of God.’ So in this case the fridge, this means that it believes that nothing can be known about whether or not adds exist – and if they did, you wouldn’t be able to describe them or what they were like.

I’m not sure if that’s smart or incredibly stupid….

Advertisements

‘Rogue beer fridge’ found interfering with mobile net

beer fridge
Photo by: Simon Lieschke

A beer fridge, located in a garage in Wangaratta, Australia, has been identified as the reason for several mobile black spots in the town of 17,000.

A fault in the fridge meant that it was emitting electrical signals, causing radio frequency noise that is wide enough to create blackouts on the 850mHz spectrum that carries our mobile voice calls and internet data.

Must…not….make pun about….mobiles…freezing up…..